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Award for outdoor advertising in Salzburg

January 21, 2014

In December 2013, LGT received the Transport Media Award for its advertising on a bus in Salzburg. The Transport Media Award is presented in recognition of the best adverts on public transport in Austria and is one of the most popular awards in the advertising industry.

"The LGT Bank's design is an example of successful bus advertising. The message is clear and the sender easily recognizable. That is supplemented by the design of the bus in the CI (corporate identity) colors, which enhances recognition," stated the jury.

The blue bus with LGT diamonds and the inscription 'LGT Bank Österreich – jetzt auch in Salzburg' ('LGT Bank Österreich – now also in Salzburg') has circulated throughout the urban area of Salzburg since mid-October and will continue to until mid-April. Next to the bus advertising, LGT Bank Salzburg also advertised on pillars and city light posters at the end of 2013.

The Transport Media Award is presented in recognition of the best adverts on public transport in Austria and is one of the most popular awards in the advertising industry. The jury is composed of representatives of the leading 25 advertising agencies in Austria. Assessment criteria include the originality of the advertising message, technical implementation, prominence, and creative approach.